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CNN 国际新闻
📌 标题：NBA superstar Steph Curry signs Li-Ning deal in a major win for Chinese shoe giant
📅 发布时间：Updated Jun 2, 2026, 2:56 AM ET
📝 英文原文：
SummaryNBA superstar Stephen Curry has signed a 10-year partnership deal with Chinese sportswear brand Li-Ning.The agreement ends Curry's sneaker free agency after his 13-year relationship with Under Armour ended in November.The deal is the latest example of China’s burgeoning sportswear brands snagging top international figures.AI-generated summary was reviewed by a CNN editor.Hong Kong/Hangzhou—Stephen Curry announced a partnership for his signature brand with Li-Ning on Monday, ending his sneaker free agency in a major win for the Chinese sportswear giant.The four-time NBA champion had partnered with Under Armour for 13 years before splitting in November last year.“This is bigger than a shoe deal, bigger than a signature series. This is a partnership of a lifetime,” the 38-year-old Golden State Warriors star, who will be entering his 18th NBA season with the team, said in avideo on his Instagram.The deal is the latest example of China’s burgeoning sportswear brands snagging top international figures to be brand ambassadors as they try to make inroads into the NBA and the wider American market, taking on global leaders like Nike and Adidas.ESPN, citing industry sources, reported that the deal with Li-Ning will span ten years. The agreement covers basketball products, athleisure lifestyle wear, the ability for Curry to sign male and female athletes under his brand, and a full golf line, it added.In a statement on Curry’s brand collective siteThirty Ink, he said there are plans to launch Curry Brand stores in both the United States and China.Started in 1990 by Chinese gymnast and Olympic gold medalist Li Ning, the namesake brand has grown into one of the most recognizable homegrown sports companies. But over 98% of the company’s $4.3 billion revenue last year came from the domestic market.The deal with Curry, who is a household name in China, is expected to further boost Li-Ning’s popularity in the country and help expand the brand’s market share in the US. Curry ha
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🇨🇳 中文翻译：
摘要 NBA 巨星史蒂芬·库里 (Stephen Curry) 与中国运动服饰品牌李宁 (Li-Ning) 签署了为期 10 年的合作协议。该协议结束了库里与 Under Armour 长达 13 年的合作关系，并于 11 月结束。该协议是中国新兴运动服饰品牌吸引国际顶尖人物的最新例证。CNN 编辑审阅了人工智能生成的摘要。结束他的sne
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本文由自动抓取系统生成，英文原文已自动翻译为中文。 |
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