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CNN 国际新闻
📌 标题:‘News will be the star’: Ted Turner’s extraordinary uphill battle to launch CNNBanks scoffed. Potential partners rejected him. Newspaper owners mocked the idea. But Ted Turner persevered and won.
📅 发布时间:Updated May 6, 2026, 2:38 PM ET
📝 英文原文:
Banks scoffed. Potential partners rejected him. Newspaper owners mocked the idea. But Ted Turner persevered and won.Turner faced an extraordinary uphill battle to launch CNN in 1980. Before the network became an institution, a shorthand for 24/7 breaking news around the world, it was a dare that many people considered unserious and some derided as “Chicken Noodle News.”Turner willed the network into being at great personal and financial risk.“I just wanted to see if we could do it — like Christopher Columbus,” he once said. “When you do something that’s never been done before, sail on uncharted waters and don’t know where you’re going, you’re not sure what you’re going to find when you get there, but at least you’re going somewhere.”Turner saw a huge opening in the television marketplace, a chance to supersede the ABC, NBC and CBS broadcast networks that only allotted half an hour for news at night.To the broadcasters, and many others, the premise seemed absurd: Who would watch the news at 2 p.m.? Or 2 a.m.? And who would pay for it?But Turner thought “the big, powerful networks were captives of market studies,” Hank Whittemore wrote in 1990’s “CNN: The Inside Story.”The broadcasters “took poll after poll of the demand out there, and all their surveys plainly showed that news was a clunker,” Whittemore wrote.Related galleryTed Turner stands in a CNN control room. He launched the first 24-hour, all-news cable network on June 1, 1980.CNNTed Turner’s life in pictures57 photosTurner didn’t believe much in market research. He trusted his gut. And he bet that if he created a supply of 24/7 news, the demand would follow.He also wanted to stick it to the broadcasters he viewed as smug and self-satisfied. “They loved having just a three-channel environment,” Turner said. Turner loved the chance to disrupt the entire industry.So in 1978, he talked with associates about producing a never-ending newscast — a costly, round-the-clock effort built for a cable world that had not ye
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🇨🇳 中文翻译:
银行对此嗤之以鼻。潜在的合作伙伴拒绝了他。报纸老板嘲笑了这个想法。但特德·特纳坚持了下来,并取得了胜利。特纳在 1980 年创办 CNN 时面临着一场非同寻常的艰苦战斗。在该网络成为一个机构(全球 24/7 突发新闻的简写)之前,这是一个被许多人认为不认真、有些人嘲笑为“鸡面新闻”的冒险。特纳希望该网络面临巨大的个人和财务风险。“我只是想看看我们是否能做到——就像克里斯托那样
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本文由自动抓取系统生成,英文原文已自动翻译为中文。 |
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